How SMS Marketing is changing the way see people see brands

 The use of short messages in the cell phone (SMS or Short Message Service) as a tool of relationship with customers has grown significantly in the last year due to the discovery of benefits and differentials of this new service by marketers. According to data from the European Federation of Direct Marketing, half of the European Direct Marketing agencies The use of SMS Marketing already works as a tool for planning CRM strategies.

In many countries, some professionals in the areasee SMS only as a means of advertising on the cell phone, generating a great concern in the market with the SPAM issue. The truth is that SMS is a direct, personalized, instant, interactive, and usually connected to customers 24 hours a day. These characteristics accredit its use as an important tool of Relationship Marketing, absolutely “1 to 1”.

How to make the most out of yourBulk SMS campaign

SMS Marketing through campaigns is used by companies that want to carry out marketing actions with low investment costs, expanding their range of advertising tools and increasing their clientele. Soon I will be selling packages for clients and resellers and I will post some plans here. Today, in the national market we border the band of almost 190 million cell phones, the proportion is almost 1 cell phone for each inhabitant. In addition, more than forty million (42.1%) of these users use SMS on a regular basis and growth rates in the industry are increasing day by day.

SMS technologies have become the main source of communication with consumers. Through SMS Marketing, campaigns have become increasingly effective, efficient and strategic for companies, regardless of the sector or niche market, which means Business SMS is indeed a perfect option. Find out more in this site :

How Business SMS helps companies make the best out of their marketing campaigns

SMS Marketing enables companies to diversify their communications portfolio to reach their target audience. A successful SMS Marketing campaign is usually one that converges and integrates traditional vehicles with SMS, MT-SMS and SMS-MO campaigns.

The capillarity of SMS Marketing is unbeatable because its reading rate is very high and low cost. The number of cell phones in Brazil is equivalent to the number of inhabitants and can be integrated with any type of existing media. Companies can communicate with any consumer who owns a cell phone and also integrated through other forms of communication such as voice, email and etc. When combined these channels, we can observe a radical change in performance marketing plans. Click here !

The use of SMS Marketing has grown a lot in recent years in the corporate market as companies have been discovering the myriad benefits of this modern media vehicle. The SMS Marketing system is undoubtedly the tool chosen by companies to carry out direct advertising to the target without the high costs of traditional marketing.

Planning is also important

For this purpose, SMS Marketing campaigns should be carefully planned. There are three processes that a manager must plan the campaign in order to create a successful initiative. Each process has its own individual approaches.

In the first step, the campaign manager should carefully plan the target segment, the message that will be addressed and the configuration of the SMS body. In the second step, the provider must choose the form to reach the specific segment, based on technical, grouping, adequate communication and financial criteria. All responses should be carefully reviewed.

After sending the message, there is the third step, in which an analysis must be made for the performance measurement and ROI (Return of Investment) specific to each SMS Marketing campaign.

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